It's about time someone began thinking in terms of $$$$
Herb Guenther, director of the Arizona Department of Water Resources, has often said that the era of cheap water in Arizona is over. It's a wise sentiment, and I think that it's high time the era of cheap water in Arizona was over, but is it really? Have Arizonan water companies really changed the way they price their water for retail consumption? Have consumers really changed the way they use it? We're beginning to make some progress by implementing more increasing block rate structures. With these rates, as usage hits a specified threshold, the per unit price of water rises for the next block of water usage.
How people can expect the least available commodity in the desert to be one of the least expensive stretches belief.
As prices rise, maybe people will get the idea that maybe, just maybe, water ought to be used more conservatively.
If nothing else, the current recession may drive this point home.